A carefully maintained database of customers is crucial to offering successful direct marketing services.
Financial and business terms. 2012.
direct marketing — ➔ marketing * * * direct marketing UK US noun [U] (also direct advertising, also direct channel marketing) MARKETING ► the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet:… … Financial and business terms
Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts … Wikipedia
Direct Marketing Association (UK) — The UK DMA is a trade organization which seeks to advance all forms of direct marketing. It is based in the United Kingdom, but its members include companies from other countries as well. The DMA promotes direct marketing, informs consumers of… … Wikipedia
Direct Marketing Association India — The Indian DMA is a trade organization which seeks to advance all forms of direct marketing. * It is based in the India: but its members include companies from other countries as well. * The DMA promotes direct marketing, informs consumers of the … Wikipedia
direct marketing — /daɪˌrekt mɑ:kɪtɪŋ/ noun same as direct response advertising ▪▪▪ ‘…after five years of explosive growth, fuelled by the boom in financial services, the direct marketing world is becoming a lot more competitive’ [Marketing Workshop] ▪▪▪ ‘…direct… … Marketing dictionary in english
direct marketing — noun marketing via a promotion delivered directly to the individual prospective customer • Hypernyms: ↑marketing * * * noun [noncount] : a way of selling things by calling people on the telephone or mailing them advertisements or catalogs * * *… … Useful english dictionary
Aspen Marketing Services — About Aspen Marketing Services and has more than 640 employees nationwide.As of 2007, the President and Chief Executive Officer is Patrick J. O’Rahilly. During his tenure, Aspen has made several acquisitions including SRI Analytics (2005), DVC… … Wikipedia
direct marketing — noun the business of selling products or services directly to the customer, e.g. by telephone selling … English new terms dictionary
direct response agency — /daɪˌrekt rɪ spɒns ˌeɪdʒənsi/ noun a company which provides direct marketing services to its clients such as database management, direct mail, and response collecting … Marketing dictionary in english
Direct mail — Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal mail. It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt out of … Wikipedia
